Index card users in the US market faced an unusual predicament. Despite their varied needs, they had no choice but to make the best of a general index card non-recycled card stock). Until Kejriwal Stationery stepped in.

Kejriwal Stationery divided the index card market into niche segments, allocating raw materials to suit each need. For instance, KP developed A+ cards for the commercial market and A- cards for the mass market. KP used both white and colored cards; in agro-waste or 100% recyclable material; in various product sizes; with spiral, fluorescent or printed index card tabs.

As a result, retailers were able to cater to the specific needs of individual buyers and amazingly enough, at a significantly lower cost.

Can recycled paper look trendy and corporate at the same time? Kejriwal Stationery offered a US retailer a way out of this dilemma.

Dipping into its large bank of recycled paper samples, KS offered the retailer samples that looked cool and trendy alongside samples that looked smart and corporate. In addition they suggested appropriate design features to suit different segments like adults, college students and K-2 groups. In collaboration with the retailer, the designs were developed for the both the trendy and corporate categories along with options for planogram, pricing, logistics, BTS pricing and delivery.

Not surprisingly, the retailer was pleased to find an end to his dilemma in Kejriwal Stationery’s end-to-end solutions.